Monday, September 6, 2010

Souvenir Buildings in Advertising

Now that souvenir buildings made the front page of the Wall Street Journal, the miniature replicas are receiving even more attention. I noticed a poster in a FedEx store using a miniature metal Eiffel Tower to highlight their shipping services. Another ad I saw in a magazine is for United Airlines' Visa credit card and shows a happy family standing in front of the Eiffel Tower in Paris. Their infant daughter (a future member of the SBCS?) holds a miniature version of the famous tower. I find it interesting that both used the same landmark. Is the Eiffel Tower souvenir the most popular and recognizable? Have you seen building replicas used in advertising? If so, send me examples.

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