Saturday, June 14, 2008

KLM Airline Building Bottles

For more than forty years, KLM Royal Dutch Airlines has offered every passenger in World Business Class a unique gift: a Delft Blue miniature of a traditional Dutch house containing “jenever,” Dutch gin. They have become highly collectable and not easy to get because KLM only distributes the souvenirs on board its intercontinental flights and only for those flying business class. The house replicas portray Dutch landmarks including Rembrandt's home, the Anne Frank Museum and a brothel in Amsterdam's infamous red-light district. The airline has produced 88 different houses since 1952, making them the airline industry's longest-running marketing promotion. The three-inch-tall, edifice-shaped vessels quickly became a popular because only premium class passengers received them. KLM souvenir building replica’s have avid fans such as Amsterdam resident Theo Kiewiet who runs a website where collectors can buy the houses and see photos of all 88 building replicas.

1 comment:

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