Thursday, July 31, 2014

Radio Station & College Building Theater Model on Antiques Roadshow

In 1927, a woman in Iowa built a 'radio station theater model' and won an advertising contest held by WOC Radio Station and Palmer School of Chiropractic. Finely crafted out of cigar boxes, the model's highlight is a replica of the Administration Building of Palmer School of Chiropractic in Davenport, Iowa. (I don't think it was a train station and the appraiser suggested) Under the building and two radio towers is a proscenium, the part of a theater stage in front of the curtain. The combination of a radio station and chiropractic school contest seemed odd to me, until I did some research. Turns out, WOC station operated from the Up-E-Nuf tower atop the Palmer School of Chiropractic’s Administration Building. D.D. Palmer, the founder of chiropractic, had a son, B.J. Palmer, who bought and operated the radio station to broadcast and market the benefits of chiropractic. The station also reported farm, sports and weather reports. A young Ronald Reagan, who later became and actor and then President of the United States, was given his first broadcast job to broadcast sports for WOC.Palmer wanted to use radio to broadcast the message of benefits of chiropractic. If you missed the original post, I also had an Antiques Roadshow appraisal experience.

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